In a recent article Eric Beinhocker and Nick Hanauer suggest that prosperity is created by solving human problems. This raises a key question for society, what kind of economic system will solve the most problems for the most people most quickly? Beinhocker and Hanauer argue the system is capitalism and its unmatched evolutionary system for finding solutions. They argue the genius of capitalism is that it creates incentives for solving human problems and makes those solutions widely available. It therefore follows, that businesses (through innovation and creativity) can be reframed as problem solvers rather than simply vehicles for creating shareholder return.