Stakeholders are an important part of quality project management. Using the terms “marketing”, “management” and “engagement” interchangeably is however problematic. Management assumes the important decisions have already been made, engagement assumes these decisions are still open for stakeholders to influence. In project management, “management” is particularly useful in building and construction environments – where “hard systems” dominate decision making around design. For other projects, where the end users play a major role in the project’s benefits realisation (such as IT projects), “engagement” is more useful. “Marketing” is simply influencing people to accept a predetermined outcome and should not be confused with either stakeholder engagement or management.
Engaging, managing & marketing to stakeholders in project environments
Jamie Robertson was very professional and constantly kept us informed of his progress. We truly appreciated his time and effort with this project.Consulting Client, 2012
There was a lot of content packed into the day, It was presented in a way that lots of value was gleaned from it relatively easily.Stakeholder Engagement Training Participant, 2011
“The whole day was very insightful. I attended stakeholder management training previously and I don’t remember it being this valuable”In-house Training Participant, June 2014
I found the consultant to be a highly professional and ethical person who took the time to understand the client group we work with.Consulting Client 2015
The program was life changing!Navigating Complex Futures Participant 2012
I firmly believe that we have planted the seeds for a new era.Consulting Client, 2012