Stakeholders are an important part of quality project management. Using the terms “marketing”, “management” and “engagement” interchangeably is however problematic. Management assumes the important decisions have already been made, engagement assumes these decisions are still open for stakeholders to influence. In project management, “management” is particularly useful in building and construction environments – where “hard systems” dominate decision making around design. For other projects, where the end users play a major role in the project’s benefits realisation (such as IT projects), “engagement” is more useful. “Marketing” is simply influencing people to accept a predetermined outcome and should not be confused with either stakeholder engagement or management.
Engaging, managing & marketing to stakeholders in project environments
Delivered another unique and innovative product.Consulting Client, 2012
I found the service extremely professional, highly competent. It was fantastic and gave me great confidence.Consulting Client 2013
The facilitator was evidently knowledgeable and he was able to answer any questions asked during the day. His ability to relate questions to his practical experience in the field was extremely valuableIn-house Training Participant, June 2014
Jamie Robertson was very professional and constantly kept us informed of his progress. We truly appreciated his time and effort with this project.Consulting Client, 2012
I thought both Lynn & Jamie were very passionate about the topic they delivered and this reflected in the delivery styleStakeholder Engagement Training Participant, 2012
"Jamie was a good presenter - very easy to understand and very down to earth"Stakeholder Engagement Training Participant 2014