Stakeholders are an important part of quality project management. Using the terms “marketing”, “management” and “engagement” interchangeably is however problematic. Management assumes the important decisions have already been made, engagement assumes these decisions are still open for stakeholders to influence. In project management, “management” is particularly useful in building and construction environments – where “hard systems” dominate decision making around design. For other projects, where the end users play a major role in the project’s benefits realisation (such as IT projects), “engagement” is more useful. “Marketing” is simply influencing people to accept a predetermined outcome and should not be confused with either stakeholder engagement or management.
Engaging, managing & marketing to stakeholders in project environments
Thank you for an informative and enjoyable workshop. It has given me plenty to think about, and I’m sure I will draw on the information presented in upcoming projects.Stakeholder Engagement Training Participant, 2011
Extremely professional, gave us confidence that the forum would be run according to plan and achieve the desired outcomes.Consulting Client 2014
Jamie Robertson was very professional and constantly kept us informed of his progress. We truly appreciated his time and effort with this project.Consulting Client, 2012
I firmly believe that we have planted the seeds for a new era.Consulting Client, 2012
The facilitator was evidently knowledgeable and he was able to answer any questions asked during the day. His ability to relate questions to his practical experience in the field was extremely valuableIn-house Training Participant, June 2014
I found the service extremely professional, highly competent. It was fantastic and gave me great confidence.Consulting Client 2013